by Chuck Colbert
Here Media Inc. has launched the new social network Pride.com, “a content and conversation destination where pride belongs to everyone,” according to a press release. “Pride.com gives millennials new tools to amplify their digital voices, raise their social profiles, and lead inspiring conversations fuelled by timely, entertaining content.”
“Our mission is to create fun and entertaining content for a new generation of LGBTs and their social circles, as well as be a place for positive, inspiring conversation,” explained Robert Hebert, Here Media’s director of consumer marketing, in a statement. “Pride.com will promote emerging voices and move the culture forward through stories and videos that our audience is proud to engage with and share.”
Pride.com was developed by Livefyre, a San Francisco-based technology company. “The site uses real-time interactions to inform its editorial focus and promotion, leveraging conversations to create real-time social experiences. Members use their existing Facebook, Twitter, Instagram, Tumblr, or Google+ profiles to instantly log in and engage with other members around the content that matters most to them,” according to the press release.
"Sharing our content helps you be proud of who you are, no matter which social media account you're using, because Pride.com reflects your life,” said Here Media editorial director Lucas Grindley in a statement. “So many people have told us during the conception of Pride.com that, finally, here's a site that truly reflects who I am and what I love. Pride.com isn't just for one kind of person; it is for everyone."
The launch of Pride.com on May 11 was an effort to “bolster Here Media’s reach to millennials and complements its existing family of iconic media brands, including The Advocate, OUT, Gay.com, and Here TV, among others," according to the press release.
“We already have the strongest brands in the market reaching an established LGBT audience,” said Joe Landry, Here Media executive vice president, in a statement. “This new product reaches a new audience in the voice and format in which they consume media. Ultimately, the platform is for all equality-minded 20-somethings with interest in content presented through an LGBT lens. We have had a very strong response from the advertising market in pre-launch and expect the launch of Pride.com to be wildly successful.”
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