Tuesday, August 30, 2016

National Gay Media Association announces inaugural advertising awards

by Fred Kuhr

The National Gay Media Association (NGMA) has announced the winners of the inaugural Ad POP awards. 

The Ad POPs (Pride in Online and Print) reward the best representations of LGBT individuals in online and print advertising in regional LGBT media, according to the group.

Ad POP is a production of the National Gay Media Association, a group of regional LGBT newspaper publishers, located in New York (Gay City News), Washington, D.C. (Washington Blade), Boston (Bay Windows), Philadelphia (Philadelphia Gay News), Detroit (Between the Lines), Chicago (Windy City Times), Dallas (Dallas Voice), Los Angeles (The Pride), San Francisco (Bay Area Reporter), Atlanta (Georgia Voice), Ft. Lauderdale (SFGN) and Orlando (Watermark).

Winners were selected from both the national and regional levels.

The winners from Ad POP’s national contest were for ads placed in 2015. Awards were given in the following categories:

AUTOMOTIVE

Company: Mercedes

FINANCIAL

Company: Wells Fargo
Company: PNC Bank
Company: Regions Bank

NON-PROFIT

Organization: Harlem United
Organization: D.C. Office of Human Rights
Organization: CDC Ad: “Testing Makes Us Stronger” 
Organization: CDC Ad: “Start Talking” 
Organization: CDC Ad: “Treatment Works” 
Organization: CDC Ad: “Tips From Former Smokers”

PHARMACEUTICAL — BRANDED

Company: Gilead (Product: Stribild, Product: Salix, Fulyzaq)

PHARMACEUTICAL —  UNBRANDED

Company: Gilead Ad: “Answers” 

SPIRITS

Company: Pernod Ricard USA (Product: Absolut) 

TRAVEL

Company: Alaska Airlines
Company: Hyatt
Company: Loews Hotel
Company: Key West Tourism
Company: Palm Springs Tourism

In addition, Ad POP seeks to reward companies that have reached out and included the LGBT community in ads, some of which have done so for the very first time. The following are the NGMA's honorable mentions.

Company: Allstate
Company: Delta Airlines
Company: Nordstrom
Organization: Hillary Clinton

Each member newspaper also bestowed a regional awards in its coverage area. Those winners are below.

Atlanta Winner presented by Georgia Voice: Prima Printing

Boston Winner presented by Bay Windows: J.J. Bodner Insurance

Central Florida Winner presented by Watermark: Artegon Marketplace

Chicago Winner presented by Windy City Times: Joffrey Ballet

Dallas Winner presented by Dallas Voice: Dallas Convention and Visitors Bureau

Detroit Winner presented by Between The Lines: B. Ella Bridal

Los Angeles Winner presented by The Pride L.A: Ko’an

New York Winner presented by Gay City News: MetroPlus

Philadelphia Winner presented by Philadelphia Gay News: Steven Singer Jewelers

San Francisco Winner presented by Bay Area Reporter: Rainbow Grocery

South Florida Winner presented by South Florida Gay News: JM Lexus of Fort Lauderdale

Washington, D.C. Winner presented by Washington Blade: Gay Men’s Chorus of Washington D.C.

IN THE NEWS
Volume 18
Issue 5

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